Shopping is far more than a means to an end, it is an emotional event. For years, shops around the world have been changing to offer their customers experiences, not just products. The more inspiring the environment and the more comfortable people feel in stores, the higher their willingness to buy and the more positive their association with the respective retailer or brand. A beautiful, atmospheric ambience is therefore both an aesthetic goal and an essential economic factor.
Light contributes significantly to this atmospheric experience. The right lighting fulfils multiple functions. It aids orientation and helps customers visually and intuitively navigate the sales floor. Deliberately chosen lighting accents attractively display goods, emphasise individual product ranges, and evoke sensual associations with the products. From flattering lighting in the fitting room to specific lighting solutions for exclusive culinary establishments, light is decisive for whether customers choose to buy. The more detailed the concept, the more memorable the experience.
Find out more about Modehaus Feucht’s lighting scenes which subconsciously guides customers and offers a unique experience.
Offering inspiring shopping experiences through light is critical in retail. Experience perfect shop lighting below.
In brand stores, special emphasis is placed on product presentation. Used consciously, accent lighting can sharpen a brand's corporate identity and make its attributes tangible in the flagship store. This ambience of luxury and exclusivity is created by a successful interplay of architecture, furniture, and lighting. Accent and background are deliberately balanced for that special shopping experience.
It is our daily ambition to offer our retail customers the best possible and most comprehensive service. Your needs are the focus of both our internal and external efforts. We take care of any concerns and are committed to realising your individual wishes for your salesrooms.
Emotions are evoked by light. Warm, cold, inviting, sober; the range is wide, the game – depending on the project – always different. In retail it is particularly important to craft emotionally illuminated sales areas that create a feel-good atmosphere for the customer. That was also this project’s clear goal.
Shopping is an emotional event. For years, stores around the world have been evolving to offer customers experiences beyond just the products. The more inspiring the environment and the more comfortable people feel, the higher their willingness to buy. Light decides whether customers complete a purchase. Learn more about perfect staging for different stores and areas as well as concrete project examples and lighting concepts – for unforgettable shopping experiences.