Light:
an economic factor
EuroShop
Attractively presented product worlds
Light directs our gaze. In retail, lighting plays a decisive role in determining customers’ buying behaviour by generating atmosphere and contrasting the enormous variety of products in online retail with a focused shop design. Efficient luminaires and focused lighting scenes also structure the sales area and are an economic and ecological factor that reduce electricity use by up to 50 %.
Experience how light influences perception in the retail sector at our XAL trade fair stand and discover the diverse options for designing attractive product worlds with our lighting innovations.
EuroShop
Dusseldorf | 26th February – 02nd March 2023
Hall 9 | Stand C56
Smarter energy and customer solutions
Experience innovative technology for retail shops live. Our sensor and camera technology counts customers, tracks energy consumption and in-store movement through heat maps for efficient lighting and energy planning. Optimise energy consumption and improve the shopping experience with real-time data analytics.
Live sensor data
Presence heatmap
Via a sensor grid, integrated in the ceiling, locations of interest, people-flow and movement can be visualized and statistically predicted. The heatmap shows the current state of presence.
Energy monitoring
The data shows the current power consumption and the total energy consumption of the individual cabin.
People counting – light barrier
Counting people who are entering and leaving the room. The total of all entries and exits gives the present number of people inside the room.
Energy monitoring
Each individual booth is tracked on its own. The data shows current power consumption and total energy used by the whole installation.
People counting – optical
Locating and counting people inside the room based on optical sensor technology. A single sensor offers the possibility to detect sitting and standing persons in several zones.
Are you planning a salesroom? We are there for you.
Retail Lighting
New shopping experience
Shopping is an emotional event. For years, stores around the world have been evolving to offer customers experiences beyond just the products. The more inspiring the environment and the more comfortable people feel, the higher their willingness to buy. Light decides whether customers complete a purchase. Learn more about perfect staging for different stores and areas as well as concrete project examples and lighting concepts – for unforgettable shopping experiences.
Supermarkt
SQUADRO is the market leader for wide-area illumination of shelves. It is a particularly bright spotlight for six application scenarios and can be used to create lighting accents and much more. Thanks to its special reflector technology, SQUADRO is both highly efficient and energy-efficient. TWIST and VARO, with their optimised colour temperature, are the ideal choice for a particularly appetising presentation of fresh produce. In wines, tiny NANO luminaires on the underside of the shelves ensure that the bottles are exclusively accentuated, and labels are easy to read.
Products you can see at our booth
Boutique
In the boutique sector, luxury goods are the focus of attention. Tiny modular luminaires, such as PICO or NANO, create highlights with high-precision points of light and are themselves virtually invisible. This effect is even stronger with the minimalist SPIO or MOVE IN luminaires, which can recede into the ceiling. Areas with dimmed or deliberately reduced lighting show that appealing lighting design can be combined with low power consumption.
Products you can see at our booth
Fashion
MOVE IT 45 and 25 are flexible track systems which adapt precisely to the shop layout thanks to variable insets. Adaptive spotlights, such as BO, can always be readjusted to flexibly set the light to changing collections, special offers, and new products.
Fashion exclusive
Products you can see at our booth
Social space
The decorative JANE light rope stands – or rather hangs – in the social space, complemented by the BO spotlight for ambient light. Lounge furniture offers space for interaction, be it networking among colleagues, or specific planning discussions.
Light experience room
Experience the full lighting potential of XAL’s products in the Light Experience Room. How does the feeling in a room change when the lighting is broad or accentuated? In what ways do light colours influence our perception and senses? Here we show various lighting settings and scenarios over 360 degrees to make their effect and aesthetics perceptible up-close. The highlight is a specially conceived light show, which presents different lighting designs – from dynamic and lively to atmospheric and calm – and directly compares them with each other. © Sounddesign by Severin Su
Thank you to our partners
13&9 Design
13and9design.com
Andy Wolf
andy-wolf.com
IFCO
ifco.com
Kastner & Öhler
kastner-oehler.at
pagopace
pagopace.com
umdasch
umdasch.com
Stilwelt Mode & Lifestyle
stilwelt-mode-and-lifestyle.jimdosite.com
Inspiration for shop lighting
Retail Lighting - Shopping is an emotional event
For years, shops around the world have been changing to offer customers not just products, but experiences. The more inspiring the environment and the more comfortable people feel, the greater their willingness to buy. Light decides whether customers make a purchase. Learn more about the perfect staging for the different stores and areas as well as about concrete project examples and lighting concepts – for unforgettable shopping experiences.
