Business Development Manager
Key Account Manager:innen
Career Insight
Bernhard learned the craft of lighting from the ground up, from working as an electrical installer to becoming a strategic business developer. His passion for light quality grew with every project, every customer interaction, and every new challenge.
Discover more about Bernhard and his role as Head of Business Development at XAL.
Inspired by light
Bernhard’s path into the lighting industry evolved naturally: even during his apprenticeship, he had his first exposure to lighting. Over time, he realized how strongly light shapes spaces and people, both technically and emotionally. Every project reaffirmed to him the impact that well-considered lighting solutions and good consultation can have. Today, he is certain: lighting is more than function, it is design with responsibility.
Teamwork as the foundation
As Business Development Manager at XAL, Bernhard actively helps shape the future, both strategically and hands-on. He travels throughout Germany, supports colleagues, builds new partnerships, and develops exciting projects such as those with Josef Rädlinger Bauunternehmen GmbH. His daily work involves conversations with construction companies, major clients, and his team, always with the goal of turning our customers’ visions into reality.
"For me, business development means listening, understanding, and working together with my customers and the team to develop solutions that are not only technically compelling, but also emotionally impactful."
Bernhard, Head of Business Development Germany
Product highlight
The BETO series stands for clean lines and timeless elegance. With its reduced, minimalist design language, the luminaire blends harmoniously into a wide range of interior concepts, while delivering outstanding lighting quality. Whether as a pendant, ceiling, or wall luminaire, BETO offers a variety of options in terms of sizes, finishes, and light colors. The result is a solution that sets benchmarks not only in functionality, but also in design. For Bernhard, BETO represents clarity, flexibility, and precision.
The Key Account Team
Bernhard leads the Key Account Management team at XAL Germany. Our specialists support major clients across different sectors: Elmar in Retail, Ilona in Hospitality & Gastronomy, and Daniel in Acoustics.
